The Art of War is an effective guide to dealing with conflict in any field of endeavor.
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The terrain of conflict, the climate and the intentions of potential allies and enemies need to be understood.The key to victory is to know your own capabilities and the enemy's.The war should be won before it begins.The best strategies are those that gain victory without fighting.In addition to understanding the importance of the yin/yang principle, Sun Tzu repeatedly stresses the following key points:
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The key to strategy is the successful application of the yin and yang principle to achieve strategic advantage. Master Sun Tzu would forgive such a liberal interpretation of his seminal work on the art of warfare. Any adaptation loses some of the power of the original, however this is justified in the cause of making the text fit the best. The goal is not to replace the original Art of War as the source of strategic insight, but to make it a usable tool within the context of understanding how a business appears to be acting, by mapping the classic to the specifics of the contemporary economics. The original Art of War is adaptable to make a business successful within and across industries today. Recruit the right person for the right job.Īncient Chinese wisdom gives great lessons on business management.Beauty trap - use aesthetics elements like product packaging to improve sales.Loot a burning house - be able to identify business opportunities and grab it before others.Kill with a borrowed knife, that means borrow elements from the environment to open up more business opportunities.Employ ancient Chinese wisdom for business applications.
#IN THE ART OF WAR MASTER SUN ARGUED MANUAL#
The classic text of the Art of War has been a guiding manual for strategists in all fields of endeavor for almost 2,500 years.Īre the principles of war really different from business? Planning, negotiation, outflanking, victory and restoration are key to both war and business. Sun Tzu invented the principle of Win-Win!